At Diagnostics 360, we are thrilled to share our experience at the Best Practice Show 2025, which took place on February 26–27, 2025, at Olympia London. This annual event, a cornerstone for the primary care and general practice community, provided an incredible platform for us to showcase our cutting-edge diagnostic services, connect with healthcare professionals, and drive meaningful conversations about sustainability and innovation in healthcare. Here’s a detailed report on our participation and the impact it had on our brand.
Event Overview: Best Practice Show 2025
The Best Practice Show, now in its third London edition, is renowned for bringing together healthcare professionals from across London and Southern England. Held over two days from 9:00 AM to 5:00 PM, the event attracted an impressive footfall of approximately 2,000–2,500 attendees each day, including GPs, Clinical Directors, PCN Managers, and other key decision-makers in primary care. With over 170 exhibitors and a comprehensive CPD-accredited conference programme, the show offered a dynamic environment for networking, education, and innovation.
The event’s focus on delivering high-quality, accredited CPD content—up to 12 hours toward medical revalidation—made it a must-attend for healthcare professionals looking to stay at the forefront of general practice. For Diagnostics 360, this was a golden opportunity to engage with a highly relevant audience and showcase our bespoke diagnostic services.
Diagnostics 360’s Presence: A 3x3m Stand Packed with Impact
We were delighted to secure a 3x3m stall at the event, strategically positioned to maximize visibility and interaction with attendees. Our stand was designed to reflect our brand’s core values: innovation, reliability, and sustainability. As a UKAS-accredited laboratory based in Chiswick, London, we aimed to introduce Diagnostics 360 to the primary care community, many of whom were unfamiliar with our offerings.
Our team was on hand to demonstrate our state-of-the-art diagnostic capabilities, which span biochemistry, haematology, immunology, molecular biology, and sexual health screening. We highlighted our rapid turnaround times—often as quick as 6–8 hours for routine tests—and our seamless API integration, which has been praised by clients like Dr. Emily Chen for improving workflow efficiency. Attendees were particularly impressed by our eco-friendly initiatives, such as using electric cargo bikes for sample collection across London and beyond, showcasing our commitment to sustainable healthcare practices.
A Surprising Discovery for Attendees
One of the most rewarding aspects of the event was the reaction from visitors upon discovering Diagnostics 360. Many attendees were surprised to learn about our presence as a leading UKAS-accredited lab in Chiswick. Comments like, “I had no idea there was such an advanced diagnostic lab right here in London!” were common, reflecting the need for greater awareness of local, high-quality diagnostic services in the primary care sector. This feedback underscored the value of participating in events like Best Practice Show, where we can directly engage with healthcare professionals and bridge the gap between our services and their needs.
Our team also distributed informational materials and offered live demonstrations of our secure client portal, which simplifies patient registration, test booking, logistics, and result reporting. This tech-driven approach resonated with attendees, particularly those looking for efficient, reliable solutions to enhance their practice operations.
Generating Leads and Building Connections
The event was a major success in terms of lead generation and networking. With an estimated 4,000–5,000 total visitors over the two days, our stand saw a steady stream of healthcare professionals eager to learn more about how Diagnostics 360 can support their practices. We engaged with GPs, practice managers, and clinical directors, many of whom expressed interest in our bespoke services and competitive pricing. These interactions have laid the groundwork for potential partnerships with hospitals, clinics, and corporate wellness programs across London and within a 50-mile radius.
The networking opportunities at Best Practice Show were unparalleled. The event’s diverse attendee base allowed us to connect with decision-makers who are shaping the future of primary care, from PCN Managers to GP Partners. These conversations provided valuable insights into the challenges faced by general practices, such as the need for faster diagnostic results and sustainable service providers—challenges that Diagnostics 360 is uniquely positioned to address.
Aligning with Sustainability Goals
Sustainability was a key theme at Best Practice Show 2025, and Diagnostics 360 was proud to showcase our eco-friendly practices. Our recent team-wide achievement of earning Carbon Literacy Certificates through the Carbon Literacy Project resonated with attendees, many of whom were impressed by our commitment to reducing our environmental footprint. By using electric cargo bikes for sample collection and integrating sustainability into every aspect of our operations, we demonstrated that high-quality diagnostics and environmental responsibility can go hand in hand—an approach that aligns with the values of many forward-thinking healthcare professionals.
Reflections and Future Opportunities
The Best Practice Show 2025 was a resounding success for Diagnostics 360. The event not only raised our profile within the primary care community but also reinforced the importance of direct engagement with healthcare professionals. Attendees’ surprise at discovering a UKAS-accredited lab like ours in Chiswick highlighted an opportunity to further increase our visibility through targeted marketing and future event participation.
Looking ahead, we plan to build on the leads generated at the show by following up with potential clients and exploring partnerships that can expand our reach in the primary care sector. Events like Best Practice Show provide a vital platform for us to connect with our audience, and we are already looking forward to participating in future editions, including the Birmingham event scheduled for October 2025.
Diagnostics 360 London Chiswick
If you missed us at Best Practice Show 2025, we’d love to connect! Diagnostics 360 offers fast, accurate, and sustainable diagnostic services for healthcare providers and corporate clients across London and within a 50-mile radius. Whether you’re a GP practice looking for reliable testing or a business seeking employee health screening programs, we’re here to help. Contact us today at +44 20 3833 0880 or visit our website to learn more about how we can support your organization.